The world’s largest retail chain is teaming up with E&J Gallo Winery of Modesto, California to produce the spirits at an affordable price; in the $6-8 range. While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, Professor of Marketing at Roger Williams University in Bristol, Rhode Island, “There is wine in a box that people are willing to buy,” she said. “The right name is important”
Suggested names for Wal-Mart Wine:
- Peanut Noir
- Big Red Gulp
- Stagger Home
- Box O’ Grapes
- NASCARbernet
- Nasti Spumante
- White Trashfindel
- Chef Boyardeaux
- Chateau des Moines
- Grape Expectations
- Chateau Traileur Doublewide
- Martha Stewart’s Sour Grapes
- I Can’t Believe It’s Not Vinegar!
- World Championship Wriesling
- Domaine Wal-Mart “Merde du Pays”