Wal-Mart Wine

The world’s largest retail chain is teaming up with E&J Gallo Winery of Modesto, California to produce the spirits at an affordable price; in the $6-8 range. While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, Professor of Marketing at Roger Williams University in Bristol, Rhode Island, “There is wine in a box that people are willing to buy,” she said. “The right name is important”

Suggested names for Wal-Mart Wine:

  • Peanut Noir
  • Big Red Gulp
  • Stagger Home
  • Box O’ Grapes
  • NASCARbernet
  • Nasti Spumante
  • White Trashfindel
  • Chef Boyardeaux
  • Chateau des Moines
  • Grape Expectations
  • Chateau Traileur Doublewide
  • Martha Stewart’s Sour Grapes
  • I Can’t Believe It’s Not Vinegar!
  • World Championship Wriesling
  • Domaine Wal-Mart “Merde du Pays”