• Avoid alliteration. Always.

• Prepositions are not words to end sentences with.

• Avoid cliches like the plague. (They're old hat.)

• Employ the vernacular.

• Eschew ampersands & abbreviations, etc.

• Parenthetical remarks (however relevant) are unnecessary.

• It is wrong to ever split an infinitive.

• Contractions aren't necessary.

• Foreign words and phrases are not apropos.

• One should never generalize.

• Eliminate quotations. As Ralph Waldo Emerson said, "I hate quotations. Tell me what you know."

• Comparisons are as bad as cliches.

• Don't be redundant; don't use more words than necessary; it's highly superfluous.

• Be more or less specific.

• Understatement is always best.

• One-word sentences? Eliminate.

• Analogies in writing are like feathers on a snake.

• The passive voice is to be avoided.

• Go around the barn at high noon to avoid colloquialisms.

• Even if a mixed metaphor sings, it should be derailed.

• Who needs rhetorical questions?

• Exaggeration is a billion times worse than understatement.