EAST FILABUCKET, NY (DenounceNewswire — October 30, 1997) —
Kimberly-Clark, makers of the popular Scott brand of bathroom tissue, today announced its new “HTTP://” brand of bathroom tissue targeted directly to the 90’s “digerati” market.
Scott Tissue is the world’s oldest and best-selling bathroom tissue, available in more countries than any other brand of tissue. Introduced in 1913, Scott Tissue is soft, strong and long lasting with 1,000-sheetrolls. The new “HTTP://” (pronounced “H,T,T,P Colon Slash Slash”) tissue will be available in one kilosheet (1024 sheet) rolls instead of the traditional 1000-sheet rolls. “If our test markets are any indicator, the 1K rolls should be a big hit with not only the geeks on the go, but also geeks who’ve got to go!”
Each sheet of the 1K-sheet rolls of “HTTP://” Tissue will feature a different image from a popular web page. The web page images are provided by a number of sponsors, most notably Microsoft Corporation, the lead sponsor with over 256 sheets displaying different screen shots from the company’s various web sites. In a bold marketing move, Microsoft and Kimberly-Clark agreed to co-market the “HTTP://” Tissue with the slogan, “When Do You Want to Go Today?”